Point of Difference
- Reduce inventory
- Reduce expenses
- Reduce risk
- Increase productivity
- Reduce landfill
We have a unique approach which has differentiated us from the market and our reach is not only Australia wide but also extends to an export market.
Testimonies from Australia’s leading, hotels, resorts, motels, holiday parks and health care facilities acknowledge HY.GIENE products are excellent to use, give a superior result, very user friendly, are less harmful and are a considerable improvement in terms of health and safety standards, compared to more traditional products.
The ENVIRO.GIENE Housekeeping System (EHS) has revolutionised housekeeping cleaning in hotels with just one product that does it all. EHS rationalises customer inventory, increases staff productivity, reduces risk and reduces customers’ chemical budgets.
At all times, HY.GIENE Australia will offer the most appropriate and cost effective products. We are unique and provide a point of difference with our approach to prospective customers. Our philosophy at HY.GIENE Australia is to…
- minimize the total cost of cleaning;
- provide confidence in your chemicals giving you a hygienically clean environment;
- supply safe and simple to use, non-corrosive, non- hazardous, 100% biodegradable branded products;
- provide reliable distribution and customer service.
HY.GIENE Australia has a diverse target market, which includes the catering, accommodation, health, industrial, retail industries and Home Users. HY.GIENE Australia sells its products through four channels; Direct, Distributor Agents, Retailers and via its two websites.
This is a very fragmented market with some larger participants including diverse global chemical corporations and small local players offering generic traditional products.
The industry structure reflects the economies of scale associated with the bigger players. It is most unusual for a small manufacturer/distributor like HY.GIENE to have a range of high quality products with unique worldwide recognition.
SOURCES OF COMPETITIVE ADVANTAGE
HY.GIENE Australia has a first class reputation and brand presence, with an experienced team of staff who have a strong understanding of market dynamics. The efficacy of HY.GIENE Australia products is equal, or superior, to all other competitor products. By doing this we offer savings to both our customer and the environment.
Our key drivers to customer retention in this industry:
Our strategy is to strongly service customers with good communication, personal service and excellent order turnaround times.
PRODUCTS & BRANDING
Our exclusive ‘.GIENE’ branded lines are specifically developed with unique formulations that optimise the cleaning agents of the ingredients used.
All new products are developed using the latest natural surfactants and preservative ingredients where possible to enable the production of extremely efficient, biodegradable and grey water compatible products. All products are vetted to control unnecessary waste of non-renewable resources, offering “sustainable development through responsible environmental management.”